In an age in which consumers are attracted to technology, using digital signage to advertise your business is a must. Unfortunately, simply using the signage is not enough. You must make sure that your message is reaching consumers and that tweaks are made when necessary. If you are using digital signage, here are some tips for getting the most from it.
Analyze Your Results
If you have been using digital signage for a while and are not noticing any sizable bump in customers, you need to take the time to analyze what you are doing. A detailed analysis will help you determine what is and is not working. You can use that information to make tweaks to your signage.
Analyzing the data received can be difficult and time consuming. To save resources on doing so, you can contract with a digital signage analytics service. Information, such as viewer impressions, demographics for the content, and dwell time. All the information can be collected in real-time. The data collected can be provided to you in one convenient detailed report.
Keep It Quick and Simple
After a few seconds, most humans lose focus. This means that you only have a few seconds to make an impression and draw in potential customers. Since you are dealing with digital signage, filtering out the additional stimuli can be challenging for most people, which means attention is drawn away from your signage to other things.
Therefore, you need to use those few seconds to grab a potential customer's attention. For instance, instead of using a 15-second video to gain the attention of customers, cut it down to five seconds. It might not seem possible, but you can convey a short, simple message to people in the five seconds that will remain with them for a long period of time.
Test Your Ads
One of the benefits of contracting for detailed digital signage analytics is that you get up-to-date information quickly. You can use this to your advantage by testing ads in various markets and targeted groups. If an ad is not working one day, you can pull it the next day and try out another ad.
You can continue to test ads for short periods and make changes, as needed. If there are certain aspects of your ads that are not testing well, you can even tweak them instead of completely pulling them.
Consult with a digital signage analytics service to learn more of what you can do to improve your ads.